MAIN LOGO

WORK SANS EXTRA LIGHT

HEADING 1

SIZE 35

DANDELION YELLOW

FFDE5F

J E S S N A J E M

 .                .           

SECONDARY LOGO

WORK SANS EXTRA LIGHT

J IN SIZE 60

DOT "." IN SIZE 35

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WORK SANS EXTRA LIGHT [DESKTOP]
HEADINGS SIZE 30
BODY TEXT SIZE 14

B O Y   B O R S A 
WINTER '21

M I C R O                M I N I                M E D I U M                M A X I 


 

STAY OUT ALL DAY. IT'S THE CARRY-ALL THAT TAKES YOU FROM DAY TO NIGHT

OVER 300MM WIDE

GO HANDS FREE, BUT DON'T FORGET YOUR CELL. WE PROMISE PRACTICALITY

USUALLY 120MM WIDE

THIS BABY HAS A DUEL ATTITUDE AND DOUBLE STRAPS TO MATCH

USUALLY 170MM WIDE

WE'VE GOT YOUR DAILY RITUALS IN MIND HERE. POCKETS, LINING, YOU NAME IT

USUALLY 250MM WIDE

J   L O V E S

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BRAND GUIDELINES

Brand guidelines cover logos, fonts, colors, visuals, voice and tone, and other elements that make up brand identity. Style guides can even include a brand's story, philosophy, inspiration, and positioning statement. Every brand guide is unique, but they all serve to help employees maintain brand consistency

logo

font

colours

visuals

voice + tone

ambience in studio (atelier)

brand story

style 

philosophy

values

mission

inspiration

positioning 

target market 

brands alike

community - famiglia & amici

brand direction + goals